Branding in simple words.
What is a branding? sometimes I feel it may be a million dollar question with a lot of loop holes to be filled.
Branding has came a long way from branding your livestock.
The modern world branding is like designing a 100 level office structure resembling your logo.
Branding is a process or an organism which can grow tremendously with right conditions or can be a still born even with the right conditions but ideas without a spine.
The story of Round Glass fellows logo.
“Round Glass Fellows” they are an organization or we can call it anNGO.
They help people especially children to make their still born idea into a reality.
Do you have an idea that you think can change the world? you know the right place to go.
When they approached us, they put their idea in simple three words on the table.
We want to see people as if we are some superheros
And they explained and stated what they want to be.
After a series of talks and exchanging ideas, a strategy started to form as scribbles and sketches.
First Step – try to get the maximum out of client
Always try to know and understand what the client need . Don’t bug them but let them believe that the more you spill your idea the more we can incorporate.
Once you develop a strategy for the idea development watch how the ideas taking shape with a broad mind. Like where it can hit, what feeling it will incorporate such and such stuff.
Concept Visualization and sharing the idea with the client.
Once we have a visual representation of our idea enhance it to the fullest and share it with the client. And explain the idea in a manner how we have executed this ideas as per the client’s guidance.
Feedback time :
Feedback is like taking tickets for a movie out of the blue, it can go beyond expectations or it will drag you straight to the hell.
So being frank, our first concept was not approved. But it gave us valuable guidelines in knowing what the client need.
Connecting the missing dots.
What went wrong last time?
That is the main question we need to answer to yourselves here.
Brood till you drop or just think broadly after a drink.
- Do the client need to say a story through the logo?
- Do they need to state something
- Do they want it to resemble something.
- Or they need an amazing shape which can be connected along to reflect the idea being anonymous.
In our case the last point connected actually.
“Round Glass Fellows” RG from their name came hit us like a jackpot.
next question how we can escalate the idea here through these simple two words.
They were obsessed with the shape “Round ” (circle)
So we have arranged the wordings in that manner and just like they wanted and we made it look like a mystical long lost diamond.
And this shape was born as a diamond in the sky.
note: presentation is always valuable, present it like what you wanted it to be.
Now the logo part is over
So now begins the Branding.
Do you want to develop your company with lot of Sub branches?
Of course we do right! so think like a client and as you seek Ideas, plan how you can tweak them for sub brands.
It can be for sub brands or even some events, always plan ahead how well you can use this shape.
Design Posters with emotional content to enhance the idea.
A well execute Branding presentation
While presenting the logo you can’t recreate or design their office buildings and other essential collateral as well.
But what you can do here is giving ideas, how they should approach the process and make them consult us to further design process.
I will spread out some of the ideas we gave them, including the website design (that we did for them)
Check our website for more ideas.
See the full presentation here.